KEEP IT BUD LIGHT

Bud Light

With Millenials and Gen-Zers cutting back on the booze, we wanted to make drinking low-alcohol beer an acceptable bar call by sending up the judge-y world that judges them.

 

We created a TV, cinema and social campaign encouraging our drinkers, that no matter what aspirational demands are put on them, they should ‘Keep It Bud Light’.

Keep It Bud Light

Keep It Bud Light - Case Study

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