Gilbert & George for The Canvas Café
To all intents and purposes, Double Helpings is a neighbourhood project. It’s just that the neighbours happen to be world renowned artists, a social enterprise and two global ad agencies. The Canvas Café, a brilliant social enterprise, needed a more sustainable fundraising model. So we approached our neighbours, Gilbert & George, to put their work on plates, each one feeding people vulnerable people in need. This project was started at Wieden + Kennedy and moved to McCann London where we launched limited edition sets of the plates.