ENGINEERED INSANITY

F1 2018 Season Launch

Our first campaign for Formula 1 and indeed their first campaign ever 'Engineered Insanity', challenged the perceptions around it being boring by seeing it as a fan would. The season’s hype-film captured the nose-bleed, visceral intensity of the sport, featuring real fans and F1 footage.

 

The rest of the global campaign included high impact out of home in Melbourne at the start of the season and a digital campaign. We then formed a production unit in-house where we created every single promo for the season.

ENGINEERED INSANITY

Merch