NEEEUM

F1 2019 Season Launch

Formula 1 is a sport of infinitesimal gains, each millisecond of improvement matters - every neeeum of a car carries all of that progress.

 

We wanted to break out of the bubble of committed F1 fans, so to mark the start of the new season, we worked with The Chemical Brothers to transform their track ‘We’ve Got To Try’, our track for the season, into the world’s fastest remix ‘WGTT1500BPM F1 NEEUM MIX’. The campaign included a hype film, music video and our re-mix, premiering on Spotify.

NEEEUM WGTT BBF1 REMIX

We've Got To Try - Chemical Brothers

Chemical Brothers Tour Overalls

Merch

The Race Races On