WONDERFUL & WISE

Lurpak Lightest

‘Rainbow’ started way back when when we developed the packaging for Lurpak Lightest. We then created a campaign that encouraged the nation to look at healthy food with new eyes. By cycling through a rainbow a delicious food, all made tastier with an appropriately sized dollop of Lurpak, we showed that healthier cooks are probably the most creative cooks. The campaign was amplified by outdoor and print.

Weave Your Magic

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LUR0106195_Lightest_Brand_Broccoli_297x2
LUR0106195_Lightest_Brand_Carrots_297x21
LUR0106195_Lightest_Brand_Cabbages_297x2
LUR0106195_Lightest_Brand_Fish_297x210.p