THE DARKES

Visit Wales

You don’t need to lie on a sun lounger and slap on the tanning oil to have a proper holiday; it’s true, just go to Wales. We found a real family and took them to the land of adventure sports, glamping and award-winning food to prove exactly that.

We set the scene by working with Trip Advisor to provoke debate around what constitutes a proper holiday and made a 10 minute film of The Darkes’ experience along with two “30 ads.